Testing Your Pay per Click (PPC) Ad Copy
2009 was a very rough and tough time for a lot of companies due to the drastic fall down of the economy then affecting the way consumers shop online. And because of this, companies and retailers were forced to take actionable measures to maximize their bottom line by scrutinizing their initiatives when it comes to marketing as part of their strategy for survival. Also, most of these companies needed to give more focus on main areas such as their PPC or Pay per Click advertising. And if you happen to be having a “make it then forget it” kind of relationship with your Pay per Click (PPC) account, you better change that status now. There is also a struggle for the majority of retailers in achieving positive ROI or Return of Investment due to their unsuccessful plan and non-measurable goals to follow.
Various elements have the ability to affect the general paid search performance. And one the elements affecting paid search performance is Ad copy. Trying various types of ads is one of the reasons why a campaign makes it or not.
What to Test and How to Test:
In conducting a test in Ad copy, there are lots of elements available for use. Elements like title, display URL, destination URL and description are key elements for one to be able to create a well contracted Ad copy, as everybody already knows. And as for this articles, the Ad copy title will be in focus. The fact that the title of your ad is the first thing web surfers see and notice makes it very important. Trying out different versions of your title is essential as well as not forgetting to place the keyword you are aiming for in it. As an example, below, scenarios you should try will be given presuming that you are selling home electronics.
Keyword Home Electronics:Title Test1
Search engines will be able to show you the exact keyword that was typed by the visitor with the usage of KeyWord command. However, if the user typed in and used search terms that are too long, the default text (“Home Electronics” in this case) will be shown by the search engines. The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.
Number 2 Title Test: Home Electronics:
Putting the most searched term and highly profitable keyword in your title are tired. In Test2, it is different from Test1 for the possession of the main keyword in the title gives the user the whole idea of the services you offer.
Recommended reference: Get the facts
