Video Production – The Best Advertising Tool
Do you know that video production comprises 37% of the internet? From the moment it was created, advertising has used as a way of influencing people and the most common form is through television commercials. Film production has also improved along with time and now we are enjoying digital productions.
At present, the market of Digital Video Recorders or DVR’s have skyrocketed and in turn are causing television commercials to be out-dated. DVR’s has given the audience the power to fast-forward through ads. This caused television advertising budgets to be quite unnecessary. That is why many companies are now looking at the Internet and on online advertising.
The Benefits of Using Video
Video production is crucial in advertising because it closes the deal. This is the most basic and vital reason. Results from a survey made showed that customers are more likely to buy a product when they have see a video, and it also makes the decision to buy easier. Because of the video presented, many customers feel that they understand the product or service better.
1. Video Sharing
There is a bigger percentage of people who share video productions to family and friends than those who watch it. The advertising industry observed that advertisements in print are six times lower than the reaction reviews people give for video promotions. Because the videos in business card DVD’S are regarded as more valuable and so are not discarded like ordinary mails. Curiosity can make people watch a whole marketing video, even if they have no intention to purchase.
2. Cost-friendly and consistent messages
Getting into the market using video helps by reaching places many sellers cannot reach. Video can reach small markets in difficult to reach areas, as well as those who cannot be trained live. It also allows the viewer to learn because it is consistent in the message it shows. Aside from being reliable, it can allow any number of audience. Whether your company is small in size or it is a big corporation, it can benefit your company and it also fits the budget. Video presentation can give more information than a huge stack of print-outs.
3.Highly Efficient Sales Device
An animated version of the product or service can be shown through video, something that you will not be able to do on brochures. A video of customers testing the product can also be shown to prove the effectivity of the product like Video Testimonials Grand Rapids Michigan. It is an effective means of attracting investors. And because the video can be created to allow updates and accept add-ons, it is easier to update rather than redo the video.
4.It elicits emotions
Viewer’s emotions can be engaged because of the video. Sounds combines with images can have a strong impact on our senses and be really persuasive. An advantage of film is it can portray before and after shots, proving proofs of an improvement.
The internet is filled with many videos. This is a proven technique in reaching the audience. iCustomers learn more about the product through Video Michigan. Advertisers consider this their best tool. A lot of businesses are now using videos and online advertising.